|Image by Business Insider|
By providing longer and videos YouTube and Facebook are attempting to acquire quality video content. In turn, advertisers would most likely spend more money to advertise on a premium video than on a 6-second cat video.
Facebook’s CEO Mark Zuckerberg revealed that the company would be increasing the amount of video content on the social networking site. Mark Zuckerberg was reportedly meeting with producers about creating original content to be shown on Facebook.
Currently Facebook is testing mid-roll ads that play during the middle of videos on its network and they also have a plan to display ads on their upcoming Facebook TV application.